GeeFree is a Sydney-based food delivery app dedicated to providing a safe and seamless experience for gluten-free, wheat-free, and coeliac-friendly dining. Offering peace of mind, GeeFree ensures every listed provider and dish is 100% gluten-free, allowing users to confidently enjoy takeaway without the risk of exposure.
I developed the brand identity and visual language to reflect trust, clarity, and approachability for the gluten-free community. This included designing targeted ads, such as billboards and posters, to resonate with those seeking safe dining options. I also crafted the app’s user interface, focusing on an intuitive experience that makes finding and ordering gluten-free meals effortless. By blending research, strategy, and design, GeeFree empowers users to enjoy takeaway with confidence and ease.