Grumpy Flowers is a boutique florist and event styling business specialising in whimsical arrangements for weddings and gifts. They approached me to develop their brand identity, drawing inspiration from groovy 1960s iconography, with a modern twist and a pastel palette.
To understand their approach and audience, I worked closely with the business owner.
I presented playful moodboards and delivered a single concept for their feedback.
The client loved the initial concept and requested no changes or updates.
We then created some playful icons, which we used to create a pattern for wrapping paper, applied on the plant care tags and thank you cards, and used as part of the brand's digital presence on social media and their website.
Grumpy Flowers now boasts a playful and delightfully nostalgic
brand identity that perfectly reflects their persona and connects
with their like-minded audience.
