Poppy’s Play is a children’s party and soft-play hire company, grounded in Montessori-style teachings of learning through play. They approached me to design their logo and brand identity, emphasising the playful and educational nature of their offerings.
I collaborated closely with the Poppy’s Play team to understand their values and target audience. Drawing inspiration from their building block elements, I designed a logo and icon hand-crafted to resemble the actual blocks they rent out. A soft but modern colour palette and customised typography were chosen to complement the playful and educational theme.
Poppy’s Play now has a distinctive and engaging brand identity that reflects their commitment to learning through play. The new logo and branding elements effectively communicate the playful and educational nature of their services, connecting with both children and parents.
