Sneaky Possum, a dive bar in Chippendale, needed a refreshed brand identity to better reflect its vibrant community vibe and attract a wider audience of local students and young professionals.
I introduced bespoke typography with a rough, human touch, paired with a playful possum mascot to add character. A bold, vibrant colour palette of greens and blues was chosen to modernise the brand while maintaining its approachable and friendly dive bar feel.
To bring the identity to life, I designed cohesive menus, signage and merchandise, including tshirts featuring the mascot and typography. This approach elevated the venue’s personality, making it a standout spot in a competitive area.